What is Google AdWords?
Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users.
How does Google AdWords work?
Google AdWords is an advertising system created by Google in which advertisers bid on specific keywords in order for their clickable ads to appear in Google's search results.
Your ads can send people to your website, customized landing page, lead magnet or whatever content you choose to convert them into buying your product or service.
There are four basic types of ad campaigns you can run to display your business online via the Google ad network:
Search Ad Campaign
On PCs, tablets, and smartphones, if the words people type into Google match your keywords, your ad can appear above the search results. You only pay when someone engages with your ad, like by visiting your website or calling your business. With millions of searches per day on Google, you can make sure your customers notice your brand, consider your offerings, and take action.
Reach customers across devices on the web and in apps. AdWords display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is.
Once you create a video, you just need to set up a YouTube account and upload it. Then you can use AdWords to start your campaign on YouTube. Your video will appear before or next to related videos or in search results.
Universal App Campaigns
Universal App Campaigns help you promote your iOS or Android app to billions of users across Google—all from one campaign. Let Google’s machine learning help you find the best users and make the most of your budget.
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